4 Reasons why Charities should use Social Media

Many charities have embraced social media but there are still some who are reluctant to give it a go.

Below are 4 reasons how social media can help your charity!

Drives Website Traffic

Your charity’s website has the chance to capture your audience’s attention, show what you do, engage and involve supporters. Social media will help drive extra traffic to your website, giving more people the chance to see for themselves what your charity is all about!

Helps improve your online search results.

Search engines remain the main way in which many people discover a charity and Search Engine Optimisation should be a key part of a charity’s digital communications strategy. An active presence on social media and sharing keyword content will help improve a charity’s placing on search engine result feeds, ensuring that more people can find and visit your website.

Raise more money.

The most important goal of all is raising those much-needed funds for your charity. Social media can drive visitors to an online donation page on your website directly and help you raise extra funds.

Inform about your work.

Social media provides a platform on which supporters of your charity can share and distribute messages and information about your charity to their own personal network. Information can be shared with thousands of people and as it is coming from someone they know and trust, the message is more powerful and word of mouth can help spread your charity’s message.