6 Ways to Improve your Charity's Website
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Your website can be your most effective tool for collecting & encouraging donations.
Grab visitors’ attention, provide information on what your charity does & increase donations to your charity by making sure your website does the following tips:
Make yourself contactable
Make sure it’s easy for potential donors and website users to find your charity’s key contact information! Contact number, e-mail address & a contact form are all a must to have on your website.
Chestnut Tree House have a range of contact details available for site visitors.
Information on your charitable work
What makes your charity work stand out? Why should people support the work you do? Where do the donations go? It is important to answer these questions clearly on your website as donors will want to understand how their donations will help the work you do.
Update your latest news
Somewhere on your website it is important to have a news section where you can update visitors with interesting articles, latest developments & upcoming fundraising events. These posts can also be used on your charity’s social media platforms & newsletter e-mails.
Royal Manchester Children’s Hospital charity update their news on a regular basis, keeping supporters in the know about the latest developments for the charity.
Make your website device friendly
Approximately 52% of people now use their mobile or tablet to surf the internet. This highlights how important it is to make sure your website is mobile & tablet friendly!
Ask for donations
Don’t be shy when it comes to asking for donations on your website. This is how your charity can keep making a difference. Visitors will appreciate that you’ve made it easy for them to donate, so make it the central focus of your site!
Sussex Children’s charity Rockinghorse have a clear, simple and effective donations page.
Be precise
The average website visit duration is 53 seconds. Therefore, you need to get your message across quickly and concisely. A powerful image can go a long way in letting people know your charity’s mission & purpose.
